Ideally, the plotline of BHEJA FRY is best suited for a stage play [theatre], but director Sagar Ballary makes an attempt to garnish it with interesting twists to suit the 35 mm format. Only thing, a concept like BHEJA FRY, even though it packs in ample laughs in 12 reels, is strictly for the multiplex junta. Again, not all multiplexes, but select ones. With a title like BHEJA FRY, you expect a wacky fare and it does meet your expectations at times.

It's difficult to make people laugh and director Sagar Ballary walks a difficult path in his directorial debut. But what bails him out are a fairly interesting screenplay [Sagar Ballary, Arpita Chatterjee] and most importantly, an actor who gets it right in every scene -- Vinay Pathak.

On the whole, BHEJA FRY has its enjoyable moments, but it's the type of cinema that would appeal to the multiplex junta of a few cities only. An effort like this will find more patronage on DVDs/Satellite TV than the ticket window.